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Video Storyboarding

Getting people excited about your mission.

1. What is Video Storyboarding?

Chit-chat with Kosoma Kim, the Online Learning Manager from ImpactHub Phnom Penh from the video.

Q: Why is an engaging video and storyboard important for a startup founder?

A: Having an engaging promotional video is very important to get some initial traction for your project. It’s a way to showcase the problem you are solving, what is your solution, how it works, and how it’s going to change the life of your customers. From the reactions and comments you get from your first fans you can already evaluate the interest people have in your product without spending lots of money in developing the final product.

Q: How can founders use their video? What are some of the great stories on validating the startup idea and getting supporters?

A: Once published, we recommend you to share this video on your startup’s Facebook page and then share it on your personal profile. The video is a way to identify your first fans, your first customers - those that you can approach to ask for feedback and validation. It can also be motivating to see how people react to it, and how excited they are about it. Many founders we’ve worked with, got the motivation to continue their project after they shared their 1st video featuring their prototype. It can also help potential partners understand your business, and build trust.

2. Making Your Own Video Storyboard

Before you go out and make videos, try to understand the following:

  • Video Objectives: What do you want from making this video? What is your call to action?
  • Target Audience: Who is the video made for? Who will likely follow your call for action?
  • Prepare A Storyboard: a lot of first-time video makers skip this step because it is too complicated and requires a lot of thinking and imagination ahead. However, it’s the most important part. Storyboarding will give you a clear, whole image of the video and helps your team members to be on the same page, to make the perfect video you want. The completed storyboard will help your crew know who they should invite, what they should prepare for the filming/animation, how a person should act, what to shoot, what to add from the beginning of production to the post-production. 

3. How To Submit?

Submission Guidelines:

  • Click on the "Submit" button below and follow the form instructions.
  • If you already have a promotional video, you can just share the URL in the form too :)
  • English language is preferred for the regional audience, please kindly seek translation assistance from your local UNDP staff if this is a challenge.
  • Please submit an editable file format (e.g. .docx).  
  • Don't forget to also submit your Online UN Volunteer requests here if you find the services helpful. 
  • Kindly submit by 17th July 2020.

Resources For The Curious :)

Great examples by founders at Impact Hub:

See More Video Examples:

What are the easy tools for shooting/editing?

Taking The Video

  • You can use your iPhone or other smartphones that provide HD quality. Avoid the phone that provides a nice image on the phone screen, but lack of quality when you export the laptop screen. So make sure the size that you set is HD 1920x1080
  • Use a mic to help you capture a good sound while finding a silent place to shoot. You can also use your headphone or invest 15$ (more or less) in a mic that can produce a high-quality sound. There are so many types of mics and some can be very expensive; so make sure you find the one that is right for you.
  • Voiceover: you can also use your voice-recorder and edit it over the video later
  • Use a tripod: to have long, balanced visual shots, borrow, rent, or buy a tripod. However, you can also use your table, chair or another stand to stand your camera. I leave the creativity to you!

Post-production or Editing

  • The editing software we recommend is Adobe Premiere-Pro or Final Cut, but there are other apps available on the smartphone
  • In case you need help with graphics, Canva is an easy to use, free tool that has lots of pre-set beautiful designs.
  • Note: there are a lot of video editing tools available; so explore and pick one that fits your style and expertise. You can find some recommendations here.
  • Good Video = Content + Visuals + Sound: To make a video effective and engaging, don’t just focus on what people see. Some people focus too much on making great visuals and content, but forget about the sound. It is better to have 50% content quality, 50% visual quality and 50% sound quality than 100% content, 100% visuals and 20% sound. Remember that these 3 components should be similar quality.

How to encourage engagements with the video once it is online?

It’s great to finish the video with a clear call-to-action that can encourage viewers to share, like, or tag people who would be interested in the product/ service.

Further Tips!
Don’t be afraid of making videos! It’s a great tool to engage with your audience, and even Facebook Live can be very effective, and requires less editing.
At the early stage, post on your personal profile. Your first fans will be your friends and family. They will be the ones who will share with their own network about how great your products are.

About The Module Curator

At Impact Hub Phnom Penh, we support young entrepreneurs and change-makers to kickstart and grow their business that have a positive impact in our society and environment. We also inspire and engage the local community with our incubation programs, weekly events, creative space, and online learning platform. We want to build a thriving ecosystem of impact-driven businesses and young leaders in Cambodia. Join our journey on Facebook.

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