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Case For Support

Visualising your impact and mobilising resources.

1. Brief - What is the Case For Support?

What is the Case for Support?

The Case for Support is a document that tells potential donors and other supporters what your organisation hopes to accomplish with the help of their resources (financial and non-financial). The purpose of the document is to persuade supporters to collaborate with you to achieve impact together.

Where can this be used?

  • This is the Part 3 of your One Pager and User & Market Access, which you can incorporate as your showcase portfolio at any events and communications
  • Will share it with our partners who are supporting young social entrepreneurs
  • The audience would be youth and enabling partners in the region

2. Tips - Measurable Objectives

How To Use The Template

The template helps you to look ahead for the year to identify what you hope to achieve, and consider the resources you will need. By setting objectives and key measurable results, you can demonstrate that you know how you can use support.

Proposed Structure:

The Chill & Fill template lets you edit the document directly, here's a guide on how to download the file and get started. (takes ~25 minutes)

Resources For The Curious :)

Example with Springboard Alumni - DeafTawk (Pakistan)

Key Items Explained:

Part 1: Objectives - An objective makes clear what you hope to accomplish in the short to mid-term. In this case, what will you accomplish by the end of the year?

Part 2: Key Measurable Results - These help to quantify actions to check whether you are actually meeting your objectives. For example, many startups will want to build a website, but what does your website help you accomplish? If the objective of the website is to build brand awareness, the number of visitors may be a key measurable result. But if your website is a sales channel, you may want to measure sales transactions directly. Setting objectives and key measurable results takes practice. Give it your best shot!

Part 3: Non-financial Resources - Early stage entrepreneurs overestimate how much funding they might need, and underestimate other resources such as access to networks, mentors, brand name, training, and skilled labour. For example, if you are building an education startup, you may need to consider how to get your content accredited by partner institutions.

Part 4: Timeline, milestones and budget - This is the action part! What will you do to accomplish your objectives? Consider the ‘checkboxes’ on your to-do list. For your budget, be sure to check the actual cost of products and services in the market.

Learn More About The Video:

Zahin Hussain

Zahin is a Startup Support Coordinator at the Youth Co:Lab. She is bringing a background in fundraising, multi-sector partnerships, and social entrepreneurship for coaching youth-led social enterprises to achieve their next level of growth. While pursuing her MBA in Korea, she was also responsible for the design of an impact-focused entrepreneurship sandbox at Hanyang University, providing the youth with access to training, networks and funding. Zahin previously worked as the Partnerships Manager for the Youth for Asia Program at the Asian Development Bank (ADB), where she spearheaded communications to establish a multi-million-dollar Education Trust Fund to provide financing for innovative education projects.

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