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User and Market Access

Simplify and amplify your story

1. What is User and Market Access?

How will you articulate the value you are creating? Telling the stories of your users is a great start, and providing facts and figures to support your case can help to mobilise resources. Go through the questions in the exercise and tell your story!

Where can this be used?

  • This is the Part 2 of your One Pager, which you can incorporate as your showcase portfolio at any events and communications
  • Will share it with our partners who are supporting young social entrepreneurs
  • The audience would be youth and enabling partners in the region

2. Make Your Own

You can save some time and braincells by utilising the Magic Form or Chill & Fill Template, tips and examples on each of the questions are in the "Resources For The Curious" section below.

Choose one of the simple ways to make your own:

The Magic Form will automatically generate a the page from your input and send to your email! Remember to keep your answers concise with the limited character count. You can refer to the full guide here. (takes ~15 minutes)

OR

The Chill & Fill template lets you edit the document directly, here's a guide on how to download the file and get started. (takes ~25 minutes)

Can also try both and let us know which works best for you when you submit below! :)

Resources For The Curious :)

Example by Springboard Alumni - DeafTawk (Pakistan)

Tips on answering the questions in the template:

A story of our impact

As a social enterprise you have a business or a project that is making a profit and at the same time, is doing something good for the community or environment.

Tell a great story about how your enterprise is making a difference. How do you promote, encourage and make a social change? How you are helping people, your community or the environment. A good story is about the problem and how you are solving it and your successes so far. What inspires you to do what you do, what is the story behind your business, your motivation. Tell a story about how people or the world benefitted from your work. Try and make an emotional connection with your readers, to reach their hearts. Also, mention your organization's SDG goals.

Why we are different?

It is important to talk about what differentiates you from the others in the same field. There are many social enterprises addressing social problems, which makes it harder for donors and foundations to choose who they support. That is why it is very important to show how your organisation is different. What are you doing that makes you stand out? Are you the only one in the region? Is your approach or methods different from the others? Are you pursuing a goal that others in the region are not? In short talk about what makes you unique, what makes you stand out among the others, why are you better than your competition.

How many users have benefited so far?

Talk about the scale of your impact. Describe who are your customers, how many of them have benefited your services/ products? How do they feel when using your offerings? Concrete data and numbers give a clear picture of how well your enterprise is doing. For example, how many people have used your services, or how much plastic waste is being recycled, or how many people have increased livelihoods or incomes.

If you can measure and talk about your impact in numbers, potential investors or donors will be more interested in supporting you as it gives them a clear picture of the results you are achieving.

How big is our potential market?

A potential market is the segment of the market you can possibly capture in the future. What is the possibility for your product or service to scale up? Talk about your market demographic, size etc. Is it your local community or country or is your potential market global? How far can your products or services reach and are they scalable? You can expand your potential market if you expand your products or services or market existing products differently.

What is our Marketing & Distribution strategies?

What are you doing in terms of making sure that potential customers get to know of your products/ services? These could include websites, ads, social media marketing, exhibitions, online store etc. Distribution involves ways by which the actual product or service reaches the customers- directly or indirectly. Talk about the plan you have in place to make sure your potential market receives your product or services.

What is our Business Model?

How will you make money? Who and how much will your customers pay for your products/services? Are you selling to the individual customers (Business to Customer - B2C) or are you working with other businesses (Business to Business - B2B)?

You can research the different types of business models online and via here.

Learn More About The Video:

Nisha Oswal

Nisha is a Startup Support Coordinator at the Youth Co:Lab. She has extensive experience in textile design, helping artisans, women, and youth in villages across India; to being an entrepreneur, journalist and educator in Vancouver, Canada; her career has been forged in service with purpose. She has a Master’s degree in Textile Design and Development, and now she is bringing her talent, passion, and professional and multifaceted skills to UNDP, to continue that mission of improving and impacting lives, and boosting livelihoods. Her work centered around mentoring and training weavers and artisans, especially women and youth, in some of India's most remote areas, supporting them in creating products for national and international markets.
 

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