1. What is an Elevator Pitch?
Imagine you are in an elevator (or any occasions by chance) with one of your potential investors (clients/ partners etc.), how would you grasp their attention to onboard your mission?
An Elevator Pitch is a concise description of your initiative in 60 seconds. The name “elevator pitch” came from people encountering opportunities to pitch to their dream client/ investor/ stakeholder to entice their interest in the shortest amount of time. The aim of an Elevator Pitch is not to overload your audience with information but to spark interest and questions.
Where will an Elevator Pitch be used?
- You can use in the summit or whenever you encounter potential partners, this will give a great first impression to connect.
- We may feature some of your one minute Elevator Pitch videos on our social media channels to promote your work in the region.
2. Making your own Elevator Pitch
What to do for this exercise?
- Film your 60-second Elevator Pitch and submit a short clip via the submission form
- Look into the camera, try to memorise the flow, practice until it comes naturally :)
- You can use mobile phone/camera to film it, hold it still (ask a friend or use a tripod)
- Film it in a quiet area with no background noise (use headphones mics if possible)
- Film it in landscape format (horizontal)
- Film it with a plain background if possible
- Please do NOT insert background music
- Check out the examples at the bottom from our alumni
Suggested Elevator Pitch Structure for the video (feel free to adapt):
Deep breath, big smile :)
- 10 Seconds (You): Say your name, team name and where you are from. Tell us what your social enterprise does in one sentence.
- Hi, my name is ________, the founder of _(team name)_, from __(country)__. __(team name)__ is __(one sentence to summarise your social enterprise)__ .
- 10 Seconds (Why): Why do you want to solve this problem? State figures on the magnitude of impact (SDGs), make it relatable to the audience.
- I have been experiencing __(problem)__ for more than __ years, and it is impacting __(magnitude of the problem)__.
- 15 Seconds (How): About your solution and highlight how it is better or more applicable than existing solutions.
- This is why we started __(team name)__. We _(briefly explain how your solution works to solve the problem) , and we are different/ better than existing solutions because __________.
- 15 Seconds (Progress): Explain your progress/ achievements to date.
- We have been in operations for _____ months/ years, and have reached __(milestones/ users/ achievements)__ . Our next step is to _(scale the impact/ develop prototype etc.)_ to obtain __(mid-term goal)_.
- 10 Seconds (Action): End with a call to action and a big smile :) - e.g. get users to sign up, stakeholders to connect and follow up, spark questions etc.
- In order to __(achieve the goal/ next level)__ we need your help to __(call to action)__. Thank you! :)
Resources For The Curious :)
Learn more about the video:
Amarit Charoenphan (Aim)
Amarit is the Executive Chairman and co-founder of HUBBA and Techsauce. He is also a Fellow of the Edmund Hillary Fellowship (EHF), and has been named as one of Forbes Asia 30 Under 30: Enterprise Technology, and Thailand Startup Enabler of The Year 2016. He has been involved at an early stage with more than 20 ventures during the past decade as an angel or advisory capacity. He has also coached and consulted ecosystem hubs and leaders in over 30 cities on how to build tech communities.
Elevator pitching tips by Springboard alumni Pamela:
Your elevator pitch is your first impression, to anyone that you talk to, whether it's your audience, your future investors or your potential customers.
- Pamela Mejia
Pamela has had an exciting year after graduating the Youth Co:Lab Springboard Programme 2018. She and had gone on to excelling in Malaysian Global Innovation & Creativity Centre's (MaGIC) Global Accelerator Programme (GAP), and won UNAP's prestigious awards in sustainability.
Learn more about PHINIX from the video below:
Elevator Pitching Examples by Alumni: